A Professional Website for Your Small Business. Without the Big Website Project.
Most small businesses don't need a complicated website. They need a professional online presence that explains what they do, builds trust and makes it easy for customers to get in touch. That's exactly what ArrowSite is designed for.
Already have useful content online? You may qualify for a $0 design and build. Starting from scratch? New websites start from $995. Both use $40/month Website Hosting (12-month minimum).
What type of website does a small business need?
Most small service businesses do not need a complex website. A well-designed brochure website with clear information about the business, its services, proof or testimonials, contact details and a simple enquiry method is often enough. More advanced functionality such as ecommerce, customer portals or custom applications is only necessary when the business model genuinely requires it.
ArrowSite specialises in this type of straightforward brochure website for New Zealand small businesses.
What is a brochure website?
A brochure website is a relatively simple business website designed to explain who the business is, what it offers and how prospective customers can get in touch. It normally contains a small number of core pages rather than complex databases, ecommerce or custom functionality.
ArrowSite specialises in this type of website. A typical brochure website includes:
- Home
- About
- Services
- Proof / Projects / Testimonials
- Contact
Depending on the business, services may be split into additional pages.
How many pages does a small-business website need?
Many small businesses can communicate everything customers need in around 3–5 core pages. Businesses with several distinct services may benefit from separate service pages, which can take the website closer to 6–10 pages. More pages are not automatically better; each page should have a clear purpose for the customer or search visibility.
ArrowSite standard
Up to 5 primary pages included as standard.
Pages 6–10
Available where needed — normally $125 per additional page, waived for the first 100 qualifying launch websites.
We recommend the right number of pages for your business rather than encouraging you to create pages you don't need.
The essentials of a good small-business website
Focus on what genuinely matters — not a 20-item generic checklist.
Clear value proposition
Visitors should immediately understand what the business does, who it serves and where it operates where location matters.
Services
Clearly explain what customers can buy or enquire about.
Trust & credibility
Testimonials, reviews, projects, case studies, qualifications or years of experience — proof the business is credible.
Contact information
Make it easy to call, email, submit an enquiry or request a quote.
Mobile usability
A small-business website must work well on phones as well as larger devices.
Search-friendly structure
Logical headings, crawlable content, descriptive titles and clean technical foundations.
Basic security
HTTPS / SSL should be included so visitors know the site is safe.
What most small businesses don't necessarily need
The right website is not the one with the most features. It is the one that does what the business and its customers actually need.
What are the main ways to get a small-business website?
Three broad approaches, each suited to different needs.
DIY Website Builder
Platforms such as Wix or Squarespace.
Suitable when
- Your budget is extremely limited
- You want to build and manage the site yourself
- You have time and confidence to do it
Trade-offs
- You build it
- You manage it
- Design quality depends on the user
- Time investment is required
Done-for-You Website
ArrowSiteA productised, done-for-you brochure website.
Suitable when
- You need a professional brochure website
- Your requirements are straightforward
- You don't want to build it yourself
- Predictable pricing and simplicity matter
Trade-offs
- Less custom flexibility than a bespoke project
- Designed around a clearly defined scope
- Not suitable for complex requirements
Custom Freelancer / Agency
A bespoke, custom-built website project.
Suitable when
- You need complex functionality
- Your UX requirements are unusual
- You need sophisticated ecommerce
- You need custom integrations
- Your website is strategically complex
Trade-offs
- Typically more expensive
- Usually a longer project
- Often more customer involvement
What is the best website option for a small business?
The best website option depends on what the business actually needs. A DIY builder can suit owners who want to create and manage the website themselves. A done-for-you service such as ArrowSite can suit businesses that need a straightforward professional brochure website without doing the build themselves. A custom web designer or agency is generally more appropriate when the business requires complex functionality, integrations or bespoke user experiences.
When ArrowSite makes sense for a small business
If you mainly need customers to understand your business, trust you and get in touch, ArrowSite may be a strong fit.
ArrowSite makes sense when…
- You need a professional brochure website
- Your website is primarily informational and lead-generating
- You need 1–10 meaningful pages
- Your website does not require complex functionality
- You want someone else to build the site
- You don't want to manage plugins, a CMS or technical maintenance
- Your business information changes relatively infrequently
- Customers mainly need to understand your services and make contact
- A traditional custom project is unattractive or unnecessary for your budget
ArrowSite probably isn't the right choice when…
- You need ecommerce or shopping carts
- You need customer portals or membership systems
- You need complex web applications
- You need significant databases
- You need a large content or publishing website
- You need complex third-party integrations
- You need highly bespoke functionality
- You need constant customer-managed editing
- You need full backend / CMS control
- You need more than 10 pages within the standard product
Businesses with more advanced requirements should consider a custom website solution.
What kinds of small businesses suit ArrowSite?
ArrowSite isn't for one industry — it's for businesses that need the same thing: a professional website customers can understand and contact them through.
Trades & Local Services
Examples
Typical needs
- Services
- Service area
- Proof / projects
- Contact / quote enquiry
Professional Services
Examples
Typical needs
- Expertise
- Services
- Credibility
- Team
- Enquiry
Contractors & Sole Traders
Examples
Typical needs
- Professional credibility
- Clear service offering
- Examples of work
- Easy contact
Small B2B Businesses
Examples
Typical needs
- Explain specialised services
- Establish legitimacy
- Show experience
- Generate enquiries
See what a typical ArrowSite looks like for your industry:
Retail & Shops
Home, Products, About, Location, Contact
Trades & Services
Home, Services, Service Areas, About, Contact
Consultants & Coaches
Home, Services, About, Testimonials, Contact
Cafes & Hospitality
Home, Menu, About, Gallery, Contact
Tradespeople
Home, Services, Past Work, About, Contact
Salons & Clinics
Home, Services, Pricing, About, Contact
Churches
Home, About, Services, Events, Contact
Charities
Home, About, Our Work, Get Involved, Contact
Start Ups
Home, About, Services, Team, Contact
Already have a small-business website?
If your business already has sufficient useful content online, ArrowSite may be able to use it as source material for a Free Website build — from an existing website, Facebook, Instagram or another approved presence.
$0 design & build
if eligible · then $40/month Website Hosting · 12-month minimum
Starting a new small business?
If your business is starting substantially from scratch and doesn't have enough existing online content, ArrowSite can build a new website from $995 plus $40/month Website Hosting.
From $995
build · then $40/month Website Hosting · 12-month minimum
Common questions about small-business websites
Do I need to build my small-business website myself?
No. DIY website builders are one option, but you do not have to build a small-business website yourself. ArrowSite is a done-for-you service, which means ArrowSite designs and builds the website for you and manages the technical website environment after launch. You still supply or approve business information, review the website, provide revisions where necessary and maintain responsibility for your domain.
Does a small business need WordPress?
No. WordPress is one way to build a small-business website, but it is not a requirement. The right platform depends on what the business needs to do. Businesses requiring complex publishing, plugins or custom functionality may benefit from a CMS such as WordPress, while a straightforward brochure website can often use a simpler managed setup. ArrowSite manages the website platform for you, so you don't need to learn WordPress, manage plugins or maintain a page builder.
Can a simple small-business website rank on Google?
Yes, a simple website can appear and rank in Google Search if its content is relevant, useful and technically accessible. The number of pages or complexity of the website does not by itself determine rankings. Search performance also depends on competition, content quality, authority, local relevance and ongoing SEO activity. ArrowSite provides a clean website structure, mobile-friendly design and search-friendly technical foundations — but does not guarantee specific rankings.
Is a Facebook page enough for a small business?
A Facebook page can be useful for social presence, but it is not a complete substitute for a business website in every case. A website gives the business its own branded destination where it can organise services, contact information and credibility content without relying entirely on a third-party social platform. If your Facebook page contains enough useful business information and imagery, ArrowSite may be able to use it as source material to build you a website.
What does an ArrowSite small-business website cost?
Concise pricing — full detail lives on our pricing page.
Free Website
$0 design & build
if eligible
$40/month Website Hosting
12-month minimum
Up to 5 pages included
New Website
From $995
build
$40/month Website Hosting
12-month minimum
Up to 5 pages included
Which website option is right for my small business?
A simple decision framework.
Small business website FAQs
Most small businesses don't need more website.
They need the right website. ArrowSite builds a professional brochure website for your small business — and manages the technical side for you. If there's enough content online to work from, the design and build may be free.
Free Website: $0 design & build if eligible. No obligation to activate the preview. If you launch: $40/month Website Hosting, 12-month minimum.
New Website: From $995 + $40/month Website Hosting. 12-month minimum.